Cry Havoc, and Let Slip Our Inner 15 Year Old!

Every year our senior digital media specialist, Seth Wereska, endeavors to do the impossible. He tries to produce a marginally professional promotional video of a charity fund raiser gala.

We know. You're thinking: "Really, that's not so hard."

And we'd agree, except this gala takes place over the course of about 14 hours and travels over 3 miles on foot . .  Oh, and it stops at 15 or so bars. 

The Hancock Street Pub Crawl was started ten years ago by a group of friends after one of their children was diagnosed with a congenital heart defect. Initially it was held to raise awareness, but now it benefits Little Hearts an organization that offers community, support, advice and advocacy for children with congenital heart defects and their families. 

Seth got involved 7 years ago, first as a crawler, and now as their resident videographer. Each year we put together a video that explains what the crawl is, while commerating the event for vetern crawlers and recruiting new ones. 

Crawl videos have helped to swell the event to having over two hundred fund-raising participents.

It's Easy; All they want it perfection.

We go back a long way with Christine Lee Halbig who now hails from the Boston University Health Policy Research Institute and is working with the Robert Wood Johnson Foundation.  She is helping to revamp a website and wanted to incorporate much more video content,  and to include more extemporaneous answers that were excised from video interviews. So she's been criss-crossing the country setting up video crews at the locations where her interviewees were already meeting. 

In Boston we were happy to be her crew. 

The nice thing about knowing somene for the better part of a decade is that you can speak your expectations plainly. Christine made her expectations clear with one simple statement: "I was promised perfection."

I suppose that might seem like a tough standard, but we've been doing almost this exact shoot for the last fifteen years. These days most of the projects we work on are multicamera, live streamed, or part of a show with multiple video roll-ins, a live audience and several video projectors. There are a lot of moving peices (and a lot of last minute changes). While we generally get it right, those gigs can really keep you on your toes.

Christine's statement reminded us that we were back in the the comfort zone of a single camera interview in a mostly controlled setting, with a director/interviewer and plenty of time to slow down and approach things in a more craftsman-like manner. It was really quite nice. 

Did we acheive perfection? Well the audio guy stopped the interview a couple of times due to sirens in the back ground, and he did complain about the air conditioning system; and the Director of Photography would have liked it if there was more available power for lights. But the important thing is that only our staff was complaining.  The footage looks and sounds great.  Darned near perfect!

The Farmers and the Funk

Seth Wereska check audio levels before shooting an interview with tap dancer Lee Payne.Geoff Briggs and Seth Wereska trekked on up to the painfully bucolic town of Dublin, NH to video tape a loft (barn?) party played by the newly formed Groove Heroes. The project is anchored by Vinx, a master percussionist and long time friend of Productive Media. The band rounds out their sound with an amazing German jazz drummer, a young New York hip-hop vocalist, a German cellist who doubles on electric bass, and a tap dancer. Yes.  Tap dancer.  From London. It's very cool.

Productive Media got involved to help boot strap GH's promotional Seth Wereska, Vinx, Geoff Briggsmaterial for an upcoming European tour. It turns out that with a lineup like that, a person really needs to see and hear the music to start to understand it. We lit Vinx's performance space and ran a three camera shoot of their first-ever live performance while also conducting up some quick interviews with the band. We're looking forward to turning out a unique electronic press kit for their label Dreamsicle, and maybe catching a show some time when we aren't glued to a viewfinder. (It's tough to nod your head to the music when there's a camera in the way)

It's a Wrap!

The Someday Melissa Post-Production TeamWe've finished up post-production on the Someday Melissa project.  We partnered with Tripp Street Soundworks for the audio sweetening, and National Boston Studios for the color correction.  We're sending them on their way with a master tape, a stack of DVDs, the full project archived on a hardrive, and our warmest wishes. We hear that the New Jersey premier was great!