Even the "cheap seats" are important here.

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We were asked us to help out with the UMASS Lowell graduation today by providing four 50 inch plasma screens and a speaker system for their overflow tent. There was probably room inside the Tsongas center for the 45 or so people who for various medical, personal, or comfort reasons chose to enjoy the graduation against the backdrop of the Merrimack river, but thanks to UMASS, all of the other production companies and us they had that option.